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- BUSINESS, Page 69Business NotesACQUISITIONSA New Face At Revlon?
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- When Manhattan financier Ronald Perelman bought control of
- Revlon in a decidedly hostile 1985 takeover, he promised the
- treatment usually offered to the beauty behemoth's customers
- -- a complete make-over. In the years following the death of
- founder Charles Revson, the legendary line's earnings and stock
- price had faded faster than a bad dye job. Perelman
- re-established Revlon as an industry leader by focusing on its
- best-known products: cosmetics.
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- Despite Revlon's about-face, Perelman is said to be looking
- for a new owner for all or part of his cosmetics kingdom,
- spurred by that ghost from the good times: debt. The company
- still bears an uncomfortably heavy $2.1 billion of liabilities
- from the original buyout and more recent, high-profile
- acquisitions like Max Factor and Almay. Rumored shoppers
- include Paris-based L'Oreal and Cincinnati's Procter & Gamble.
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